Fun foods Veg Mayo – Secret sauce of creamy macaroni!

Fun Foods, part of the German multinational Dr. Oetker has launched a new campaign to promote veg mayo as a key ingredient for making macaroni. The campaign has been conceptualized by Scarecrow Communications, Delhi. The film has been directed by Pinaki Bose of Light Bulb Motion Pictures and features brand ambassador, Sonali Bendre. 

The film starts with Sonali Bendre, cast as a mother in the kitchen. When her kids troop in, she greets them with a bowl of macaroni. But the kids aren’t impressed. Her son asks lackadaisically – Wahi boring red waali? Suddenly a chef appears in the kitchen and offers a solution – a jar of veg mayo and says it can make the macaroni saucy and creamy. Sonali is surprised to find that veg mayo can be used for macaroni. This is followed by macaroni preparation shots and the popular Fun Foods jingle – Mmmmm…Mayo…Magic daalo in the food with Fun Foods…’ The kids love the taste  and the film ends with a range shot showing other popular variants like Tandoori Mayo, Garlic Mayo, Burger Mayo and Green Mint Mayo.

After its successful launch 2 years ago, this is the 4th film by Fun Foods featuring Sonali Bendre.

The link for TVC 


Brand : Dr. Oetker Funfoods Mayonnaise 

Client: Oliver Mirza, Gunjan Pandey, Vikhyaat Bansal

Agency: Scarecrow Communications, Delhi

Creative: Raghu Bhat, Iraj Fraz, Aurdhendu Banerji

Account Mgt: Arunava Sengupta, Anuj Mehtani, Vipandeep Singh

Production House: Light Bulb Motion Pictures
Director: Pinaki Bose
Producer: Pagarav Patel
DOP:  Zubin Mistry
Music Director: Som Dasgupta

Food stylist: Ivan Fernandes


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