Fork Media and Ziff Davis join hands to bring Mashable to India
Publishing and ad tech media company Fork Media has announced a new agreement with digital media company Ziff Davis to operate Mashable India. The expanded partnership builds on Forks’ existing operation of other Ziff Davis brands – IGN and AskMen – in India.
Mashable, a recognised authority in tech, social and digital culture, became a Ziff Davis brand in 2017. Mashable India will curate and localise the best of Mashable’s global content, while adding originally created unique content specifically produced for the Indian market.
Commenting on the development, Samar Verma, CEO, Fork Media, said, “We are excited to expand our partnership with Ziff Davis. Having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales and marketing approach.”
Adam Doree, on behalf of Ziff Davis, said, “As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to our partner group. In India, our partners at Fork Media are building a world class media company and their values are a perfect match for Mashable India.”
Ziff Davis, a subsidiary of j2 Global, Inc., is a leading global digital media company operating in four core verticals: Technology, Gaming, Healthcare and Shopping. Its brands – including PCMag, Mashable, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Humble Bundle, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices.
Operation of Ziff Davis’ PCMag.com in India continues under its separate partnership with Times Internet Ltd.
Launched in March 2013 by entrepreneurs Samar Verma and Upen Rai, Fork Media has emerged as one of the fastest growing companies in the digital media and ad tech space, and is India’s first premium platform leveraging online, mobile and video to create innovative, turnaround solutions for advertisers and publishers.