Flemingo Group brings Bang in the Middle on board

Flemingo Group is a global travel retail operator, having both Mumbai Duty Free and Go Duty Free stores in their brand portfolio.

Mumbai Duty Free, the brand that operates from Terminal 2 of Mumbai International Airport, manages the core concessions of Liquor & Tobacco, Perfumes & Cosmetics and Food & Confectionery. It also manages all the fashion and luxury stores at the International Departures in T2 in Mumbai and the Coach, Watch and Luggage Stores at the International Departure in T3 Delhi.

Go Duty Free manages the core concessions of Liquor & Tobacco, Perfumes & Cosmetics and Food & Confectionery for airports in Amritsar, Ahmedabad, Calicut, Chennai, Kolkata, Mangalore, Goa, Trichy, Lucknow and Jaipur.

Together both brands have brought in Bang in the Middle as the communication partner.

Both the brands have been successful retailers that have launched innovative schemes for inbound and outbound travellers.

The ‘Mumbai Duty Free is now Free’ campaign and similar one for Go Duty Free in Chennai and Kolkata have redefined how Duty Free brands can look towards creating additional value for a shopper. Both brands have been very successful with this campaign and look forward to continue innovating and offer the best shopping experience to a traveler.

Manishi Sanwal, CEO, Flemingo Travel Retail Ltd said “We have created impact among travellers with our promotions and we will continue to keep adding value for our customers. With increase in international travel and vast diversity of our target audience, we look forward to relying on the expertise of our agency to communicate effectively with international travellers”

Naresh Gupta, Managing Partner, Bang in the Middle said “Duty Free as a category has not approached shopping in the way Mumbai Duty Free has done in past. The brand through its innovative approach has made the communication task even more challenging. We are very happy to partner Mumbai Duty Free and Go Duty Free in making Duty Free Shopping engaging.”

 

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media