Femina launches it's Tamil edition!

Femina has been the definitive life and lifestyle guide for the modern Indian woman for over the past 52 years. The magazine has always managed to keep pace with the changing realities of this new age woman, whose had to don many different roles at any one point in time, to balance the demands on her time and her dynamic aspirations.

The Tamil speaking women have also been witness to a similar change in their lives, carving an even bigger role for themselves, in their society. They are confidently making new strides in different areas and the relationships in their lives and have also become an avid consumer of well known brands , the best in fashion , beauty and lifestyle.

To serve the content and lifestyle needs of this discerning reader, Femina now launches its Tamil edition.

Speaking on the launch, Tarun Rai, CEO, Worldwide Media said, "Our research has shown that there is a sizeable segment of progressive, Tamil ' speaking women who are looking for quality content. With superlative production values, excellent content and a competitive price we are sure Femina Tamil is exactly what this reader is looking for. We are very confident of the success of Femina Tamil and are proud that this is our first publication in Tamil. I am sure some of our other magazines will follow suit with their Tamil editions. "

In the past couple of years, Femina magazine has extended its readership to the Hindi-speaking woman with the launch of its Hindi edition. Its new Tamil edition is all set to meet the evolving needs and tastes of the progressive Tamil 'speaking reader.

Tanya Chaitanya, Editor, Femina, added, "While making Femina Tamil I learned that real Indian women, wherever they come from, remain inspirational. Whether it is about looking drop dead gorgeous while knocking the socks off male colleagues in the boardroom or making the best biryani in the kitchen while coordinating invites for next evening's rock concert, Tamil women have evolved in the most inspiring way. Femina Tamil, as I was working on it, introduced me to a reader who has ventured far but stayed true to her roots. A balancing act only we women can achieve. Give it up to the ladies!"

Prachi Tiwari, Brand Publisher, Femina, reiterated, "As India's largest woman's magazine, Femina has always brought the best content, style and quality to its readers. The Tamil edition will carry on the legacy of the mother brand, reflecting what matters to the Tamil speaking reader, and finding newer ways to connect with her changing lifestyle and ambitions."

Leveraging the main pillars of the English magazine, Femina's Tamil edition will have special content customised for the Tamil reader , providing insights into fashion, beauty, lifestyle, relationships, career, food, travel and much more !

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