FCB Ulka bags creative duties of Mid-day, Gujarati Mid-day, Inquilab

FCB Ulka has been appointed the creative agency for Mid-day Infomedia. In addition to Mid-day, the agency has also been awarded the creative duties for Gujarati Mid-day and Inquilab.

Mid-day infomedia is a part of Jagran Prakashan, which has reach across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.

Sandeep Khosla, CEO, Mid-day Infomedia, commented, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customised approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across Mid-day, Gujarati Mid-day and Inquilab with them on board.”

Reacting to the win, Nitin Karkare, CEO, FCB Ulka, said, “I am delighted that Mid-day has selected FCB Ulka as their creative partner. Mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help Mid-day reclaim its place in the sun.”

Mid-day is completing 37 this year. With its rich and wholesome content it is consumed with great interest in the city. The paper also has a Sunday edition.

Gujarati Mid-day focuses on Gujarati specific stories, in addition it captures interesting city, national and global news.

The other publication in the company’s portfolio – Inquilab – is India’s leading Urdu newspaper.


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