FCB India Wins 4 Awards At The 21st FAB Awards
FCB India won 4 awards at the coveted FAB (Food And Beverage) Awards. FCB won with 2 Gold and 2 Silver for their brave campaigns for brand Horlicks.
The FAB Awards is an International Awards program focused entirely on work done for Food And Beverage brands and outlets. There were 3600 entries from 60 countries for the 21st FAB Awards. FCB India won 2 Gold in Direct Marketing and Branded Content & Entertainment category (Non-Alcoholic Drinks) for theFearless Kota #BottleOfLove campaign and 2 Silver in Integrated Campaigns and Branded Content & Entertainment (Non-Alcoholic Drinks) category forHorlicks Fearless Songs and Fearless Kota #BottleOfLove.
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Commenting on the win, Swati Bhattacharya, CCO, FCB Ulka said, “Kota as a campaign for brand Horlicks (GSK) has been very close to me for the past two years. It is very brave of GSK to allow us to use their bottles without the Horlicks powder in it! I can’t think of many food brands who would be able to do something like this. I am so happy that this brave piece of work got an award that is so beautiful!
About Fearless Kota #BottleOfLove campaign: Horlicks, India’s No.1 children’s nutrition brand has over 50% market share. Exam season is a crucial consumption period for Horlicks. Also, a high-pressure time for Indian kids as the pressure to excel overshadows all else. Horlicks had always spoken about nutrition for the brain. But, for the first time Horlicks spoke about a different kind of nutrition: Emotional Nutrition. The brand bravely endorsed something they could not manufacture themselves- mother’s love. Bringing it to the children of Kota in a #BottleOfLove. What started as an activation in one small town, inspired mothers from every corner of the country to participate.
About Horlicks Fearless Songs campaign: Horlicks stands for childhood unlimited, where kids grow by fearlessly taking on what life has to offer. In a country of a billion where children are raised with the spectre of failure hanging over their heads, exam time is a time of extreme stress for most kids. Fearless Songs brings alive a one-of-a-kind brand experience that combines a relevant life insight of kids using songs to relieve stress, with actual content that helps them learn, executed in a surprising way that makes sure it gets noticed and used.