fbb brings in a touch of technology to enhance online shopping experience

Fashion apparel brand fbb is set to reintroduce fbbonline through its ‘Talk to fbbonline’ campaign. With an exclusive fbb bot, inclined to connect with online users and drive e-commerce, the brand is all set to upgrade the user experience for customers shopping on their website. 

The thought behind this innovative relaunch of fbbonline is to enhance the user’s online shopping experience and make it easy and fun. The ‘Talk to fbbonline’ will be a new-age platform for e-commerce users who want to shop for affordable and quality clothes online. Customers can use the personalised fbb bot via Google Assistant or alternatively access the website through a Google voice search by pressing the mic icon on Google voice search and say, ‘Talk to fbbonline’. This command will lead customers to the fbbonline website, and they can add their favourite trends to the cart. 

The fbb bot not only assists customers with their shopping, but also helps customers save more money while they shop. Customers using the ‘Talk to fbbonline’ option, can enjoy an extra Rs 100 off on their shopping worth Rs 300 or above; all they have to do is use the code TALK100. The bot has already gone live, where every user can go to Google Assistant and say ‘Talk to fbbonline’ to interact with fbbonline. 

Speaking on these online efforts of increasing customer engagement and experience, Prachi Mohapatra, Marketing Head at fbb, said, “fbb has been a fashion destination for many. We wanted to provide the same fashion to our customers within the comfort of their homes. By launching the ‘Talk to fbbonline’ we wanted to offer our customers an easy access to their favourite fashion trends through a simple command. With this campaign, we wanted to leverage the voice search technology and create a better connect with our audience.” 

Chandni Shah, COO, Social Kinnect, added here, “Voice search is set to shake up the world of digital marketing this year, and it is the perfect time for a brand in the fast-moving retail space – like fbb – to utilise it. Enabling real-time communication with consumers, and creating yet another marketing touchpoint to increase one’s reach – voice search is here to stay. We are excited to work with fbb on this on-trend campaign to reach more customers than ever.” 

With a touch of technology, fbb is here to connect with more customers and also take their shopping experience to the next level!


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