Fastrack ropes in Milestone Brandcom as its media AOR for OOH

Milestone Brandcom has been appointed as the media AOR (agency on record) for one of Titan's leading brands‘Fastrack'.The account will be handled out of the agency's Bangalore office. Milestone Brandcom won the account as a result of a multi-agency pitch held in April 2012.

 

Fastrack is India's largest youth fashion brand of watches, sunglasses, bags, belts,wallets, & laptop sleeves & many more to be added in its kitty.

 

Prior to this, the account was decentralized with multiple agency interaction at the regional level. This is the first time the brand has appointed a media agency at a national level; the new development is attributed to the brands growth strategy going forward.

 

Commenting on the win, Nabendu Bhattacharyya said," we are delighted to have  ‘Fastrack Brand ' on our ever growing brand portfolio. Our single objective of Value Proposition  and on ground demonstration of our capability made the difference .We would live up to clients expectation as a true business partner in our journey and continuously raise the bar in our deliveries.

 

Simeran Bhasin, Head - Marketing & Retail, Fastrack said "Milestone Brandcom brings along a creative thought process into media planning required for targeting the audiences in the most impactful way. Fastrack being a brand for the youth needed a partner on board who would  be young & passionate, to understand the changing dynamics & move along at a swift pace. Milestone Brandcom perfectly fit this criterion. The agency on board would need to be involved with the brand and think beyond conventional outdoor campaigns. Having worked with Milestone on a few campaigns in the past, we are confident of their thought leadership & efficiency in executing the campaigns"

 

Milestone Brandcom is the fastest growing and the LARGEST Out-of-Home (OOH) advertising & media company with operations in 42 cities across India providing services in over 1000 towns with over 150+ people on board. The company offers through the line advertising solutions for brands nationally across multiple OOH media touch points. From creating brand awareness to delivering brand experiences & customer engagement programs with brand promotions & events, in addition to providing consistent brand behaviour right up to the last mile in the retail environment.