Everything goes! Communication NS brings award-winning social connect program "AIKYA' to Inorbit Pune

Everything Goes! Communications, the award winning experiential marketing agency is taking the much acclaimed property "Aikya' a community building program to Inorbit Mall Pune. "Aikya' will be launched in November at the newly opened Pune Inorbit at Vimanagar and will begin with fruit and vegetable carving workshops on November 26-27.

"Aikya' is a family connect event property ideated and executed by Everything Goes! Communications, for Inorbit Malls ' Vashi and Malad and is being launched in Pune. This community program provides a unique platform to the families living within the vicinity of the mall, as well as the city at large. This initiative runs through the entire year and engages the neighbourhood in meaningful, qualitative and socially relevant exercises. This helps the mall to connect with the members of the catchment, hence making it a part of their everyday lives.

"'Aikya' is currently being held at the Inorbit malls in Malad and Vashi , in Mumbai, and we are delighted that Inorbit has asked us to bring it to its new mall in Pune as well. As an experiential marketing agency, our endeavour is always to create something new to help the mall reach out and connect with their customers. We believe this property goes a long way to add value to the community around the mall. Most of the activities that we have initiated through "Aikya' have helped create a bond amongst the mall catchment." said Mr. Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications.

Nishank Joshi, Deputy General Manager, Corporate Communications Inorbit Malls (India) Pvt. Ltd., said, ""Aikya' was an initiative which came up from our aim as a company, which is not just to create shopping centres but also go beyond and touch the lives of the people we serve in a more meaningful and fulfilling fashion. This property has been enthusiastically welcomed at our malls in Vashi and Malad and we hope it will get a similar response in this wonderful city. Everything Goes! Communications has successfully partnered us for this property at these two malls and we are sure "Aikya' in Pune too will be conducted in such a way that it endears itself to the catchment. We are hopeful that "Aikya' Pune will become a great success."

Every month workshops will be conducted by industry experts on carefully chosen topics like self-improvement, environment awareness, skills development, encapsulating edutainment, communal and social issues. Topics covered will cater specifically to women, children & youth. The activities will be promoted in societies around the mall and will be conducted on the last weekend of each month for the entire year. Participation will be free for all participants.

To further extend the relationship with the community, an 8ft x 7ft pin-up message board for the neighbourhood is being placed in the mall where residents get to post messages, classifieds etc. These reach out to all the shoppers that visit the mall and help facilitate neighbourhood interactions. This community notice board is an effective social assistance medium cum interaction point in the mall.

"Aikya' was first initiated in the April 2009 in Inorbit Malls in Vashi and Malad. This program has won many prestigious awards such as the "Brand Excellence in Social Marketing' at the CMO Asia Awards 2010 held in Singapore, Shoppers and Consumer Insights Award for "Most Admired Shopping Centre of the Year: Socially Responsible' in 2011 as well as a Silver WOW Event & Experiential Marketing Awards 2011 for "Contact Program of the Year ' Community Building Initiative'.


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