EsselWorld launches PAY & PLAY
EsselWorld is a one stop destination for entertainment & fun catering to all age groups - perfectly justifying the title of India's favorite amusement park. Considering the numerous needs and demands of customers, EsselWorld is happy to announce a new pricing model Pay & Play for its patrons. Pay & Play breaks down barrier of the entry charges and empowers the visitors for making most of the rides of their choice. With an unbelievable entry fee of Rs.90/-, EsselWorld now offers its guests the freedom to choose and pay only for the rides they prefer.
Mr. Shirish Deshpande, CEO – EsselWorld & Water Kingdom says, “Reducing the entry barrier enables the customer to not only use the amount on rides but on food, drink, music, events & much more. Our core objective is creating ultimate customer experience by providing them a flexibility to choose what they desire.”
Captioned under Pay & Play category, there are three offerings i.e. Basic, Silver and Gold to cater different demands of the guests. While visitors can go for the basic offering, the Sliver and Gold are targeted at more thrill oriented guests which gives unlimited access to the rides.
In Pay & Play Basic, the value of Rs. 390 is recharged in the smart card, from which Rs 90 will be deducted towards entry fee to EsselWorld. The balance Rs. 300 can be redeemed at your favorite rides, food outlets, merchandise shops & other attractions inside the park during the day of visit. Pay & Play Silver package priced at Rs.990/- provides the guest, entry in park with a wrist band and unlimited access to all the rides, but they will have to pay for the other paid attractions or games. Pay & Play Gold package priced at Rs.1590/- provides the guest, entry in park with a wrist band and allows unlimited access to all the rides with one time access to all Games. The visitors can also recharge these cards at the various recharge stations situated in strategic locations of the park.
Mr. Deshpande further added, “Our destination will emerge as a hang-out destination by offering wide range that a customer can choose from with added value of events & activities (example magic shows, stand-ups, curio & leisure shops etc.) making it experiential and participative. We plan to increase the range of F&B offerings along with the presence of more up-market & in-trend brands, so that guests can also enjoy the spread of F&B delights at the park.”