EMVIES 2018: Wavemaker is Media Agency of the Year; Vodafone wins Media Client award

The 18th edition of the EMVIE Awards, one of the most prestigious events of The Advertising Club, concluded on Friday, October 5, 2018 in Mumbai. This year, 996 entries were received by The Advertising Club and 31 agencies participated in the competition. The event was attended by more than 1,200 professionals from the Media, Marketing, Advertising and Research fraternities. A total of 21 Gold, 36 Silver and 54 Bronze EMVIE Trophies were presented to the winners. 

The Advertising Club this year roped in as many as 159 media professionals on the Round 1 Judging Panel of the EMVIE Awards. The newly introduced category – ‘Buying Team of the Year’ – was judged by 20 Specialist jury members. The Final Round Judging took the shape of Case Study Presentations, wherein 57 top notch marketing professionals and 3 industry stalwarts from the creative agencies judged the 189 shortlisted entries. 

Wavemaker with 400 points was adjudged ‘The Media Agency of the Year’. Mindshare India with 305 points stood second, while Lodestar UM with 85 points stood third. 

Kartik Sharma, CEO, Wavemaker – South Asia, “Winning Agency of the year and Client of the year at Emvies has always been a great feeling. Its good when the industry appreciates your work and the work gets rewarded at such an esteemed platform. This feat wouldn’t have been possible without our clients belief in us. And lastly, this award is for the team and because of the fabulous team I have, who put up such a stellar show.”

Vodafone India was declared as ‘The Media Client of the Year’. 

I am truly delighted that Vodafone has won the Client Of the year at Emvies 2018. What makes it special for me are 3 things - first, we have continued to serve and delight our customers in a hyper competitive market situation and our work has been acknowledged & awarded. Second, what makes this victory sweeter is that our media agency partner, Wavemaker, has won the Agency Of The Year - so a double victory for our combined team. And point three, Vodafone has won this award for the 2nd year in a row, winning versus the best organisations & brands in India, so my team is immensely motivated about the quality of their work. Overall, a memorable victory. “ Siddharth Banerjee, EVP - Marketing, Vodafone

Lodestar UM bagged the Grand EMVIE for the #Noconditionsapply: Sindoor Khela campaign done for The Times of India. 

The Best Implementation Team of the Year went to Lodestar UM for Samsung - Samsung NDTV Camera Partnership in Best Media Innovation - Television Category, who shared it jointly with Wavemaker for Vodafone India - Vodafone helps reunite lost children with their parents using technology in Best Media Innovation - Ambient Media Category. 

Best Digital Strategy
Wavemaker bagged the Silver for Aquaguard – We helped India drink healthy water – Pincode by Pincode.

There was no Gold and Bronze awarded in this category. 

Best use of Emerging Technology for Media Solutions
Wavemaker bagged the Gold for Vodafone India - Vodafone helps reunite lost children with their parents using technology.

Mindshare India bagged the Silver for Lifebuoy - Activating Infection Alert System In Rural India.

Wavemaker bagged the Bronze for Vodafone India - How Vodafone inspired farmers to choose life over suicide, who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons. 

Best use of Influencer Marketing for a brand
WATConsult bagged the Gold for Project Nanhi Kali - #PowerlessQueen.

Wavemaker bagged the Silver for Tata Tea - Alarm Bajne Se Pehle - Jaago Re!

Mindshare India bagged the Bronze for Kissan - Kissan Tiffin Time Table, who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. - Is youth of today "Reckless" or "Responsible"? 

Best Buying Team of the Year
Wavemaker (Team - Ashwin Salian, Silky Seth, Shikha Saket) bagged the Gold for Vodafone India in Digital, who shared it jointly with Mindshare India (Team - Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India Holding .

Mediacom Communications (Team - Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the Gold for P&G India in Print and they also bagged the Gold for P&G India in Television (Team - Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey). 

EMVIES 2018 was presented by Colors and powered by MTV, Rishtey Cineplex and Republic TV. 

The Ad Club EMVIES Organising Committee included, Punitha Arumugam (Chairperson), Partha Sinha (Co-Chairperson) and Bipin R Pandit (Chief Operating Officer).


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