Emami announces 5 celebrated sports stars as its Brand Ambassadors

Emami, India’s leading and diversified FMCG company today announced the appointment of five celebrated sports stars for a single brand, Fast Relief. The brand has roped in famous Indian Cricketer Gautam Gambhir, Olympic medalist Indian Boxer Vijender Singh, World renowned Badminton champion Saina Nehwal, five times World Boxing Champion Mary Kom and World Champion Wrestler Sushil Kumar as brand ambassadors.

 

Emami has traditionally focused on brand endorsers from the world of films and entertainment. Legendary actor Amitabh Bachchan continues to endorse the brand.  With Fast Relief, the brand is attempting to connect with the growing interest and fan following in diverse sports fields.

 

Emami is one of the largest players in the pain management category with around 13% market share of Rs 3000 cr category. Apart from Fast Relief, the two other brands in the segment are Zandu Balm and Mentho plus balm, churning a combined turnover of Rs 387 cr last year.

 

According to N. Krishna Mohan, CEO – Sales, Supply Chain & Human Capital of Emami Ltd, “Fast Relief is designed for the young and on-the-go population. This segment is very active, has a keen interest and involvement in sports and thus also is injury, aches and pains prone. It is always said India is a nation where only cricket is played. But we will say India is a nation where cricket is also played along with many others games. With five world-class sportsmen for this single brand we are celebrating the growing sporting spirit of the country.”

 

Fast Relief is formulated to provide instant relief from the body aches. The special ayurvedic active ingredients of special herbs like Nilgiri oil, Lavang and Gaultheria helps to penetrate swiftly to the area of pain. After penetration, the active ingredients stimulate circulation, relax stiffness and re-oxygenate tense painful tissues. The ointment’s core target is young adults who leads an active lifestyle and seek instant relief so that there is no discontinuity or encumbrance in their schedule.