Elephant re-designs its packaging design team!

With packaging playing significant role in a brand’s health & growth, ElephantTM, India’s largest independent strategic design outfit with presence in Pune, Delhi and Singapore, is set to further augment its Packaging Design practice. 
 
In recent changes, Mayuri Nikumbh, alumnus of IDC (IIT) Mumbai who was a Lead Designer with Elephant for over 4 years has been elevated to the position of Principal. Speaking about her new role, Mayuri says, “What I really look forward to is the challenges with newer categories, markets, geographies and talents. We will be looking at a wider spectrum now including the luxury segment, electronics as well as sustainable packaging.”.
She will be supported by Elodie Nerot, who joins Elephant after 6 years of packaging design experience in France, Spain & Japan. Elodie worked as Art Director at Atelier Pascalie agency in Paris before joining Elephant Pune. “I am fascinated by the fusion of cultures here. I will map my European expertise of beauty and luxury segments on the tremendous knowledge of FMCG & retail practices that resides at Elephant.” says Elodie about joining Elephant. 
 
Rochana Deb, alumnus of NID with 8 years at Elephant will continue to focus on Corporate Identity & Branded Environments as Principal of these two verticals. 
 
Elephant team has built a strong portfolio of leading brands in foods, healthcare, personal care, home care & leisure with award winning projects for clients that include ABD, Abbott, Akzo Nobel, Bausch + Lomb, Britannia, Godrej, Godfrey Philips, Heinz, HUL, Mars, MTR, P&G, Piramal, Venky’s and Wipro. 
 
Talking about future plans, Ashwini Deshpande, Founder Director Elephant said “We have had the opportunity to create “India”  specific brands for some of the leading multinationals (absolutely latest being Nutriful MFD for Heinz) and to bring many leading Indian brands at par with the global benchmarks. We look forward to taking our offerings to the next level with this team.” 
 
With 23 years of experience as a multi-disciplinary design consultancy, other practices at Elephant include Product Design, Retail & Branded Environments, Brand Strategy & Communication, Corporate Identity & Innovation Consulting.

 

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