Edelweiss Asset Management Company launches #RetireYourWorries Campaign

When can you retire? How much do you need for retirement? How should your money be invested for retirement? How will you manage your lifestyle in retirement? For many, these questions rank far down the list of more urgent priorities, like buying groceries, paying rent, Home loans and dream vacations. But it’s more important than you think – due to several reasons which reveal how our expectations of our later years don’t match up with the realities of living on a regular fixed income. Edelweiss Asset Management Company has launched #RetireYourWorries – a digital campaign which emphasizes on the hard-hitting reality of retired life.

Speaking about the campaign, Ms. Radhika Gupta, CEO of Edelweiss Asset Management Company expresses, "With this campaign we aim to highlight the reality of today. We want consumers to understand that delaying retirement planning or ignoring it will make survival difficult in your retired years. Investing early with small portions in the right assets as per your age, will help one to retire worry free."

She further added, “As a brand, our communication route has always been simple and clearly highlights the benefit for consumers like our ongoing campaign ‘Advice Zaroori Hai’.

The #RetireYourWorries campaign by Edelweiss Asset Management Company emphasizes on the need and importance of retirement planning. As per a brief online research conducted by Edelweiss Mutual Fund internally, it is clear how unprepared people are for retirement. 59% of the respondents do not know how much money they will need post retirement. 48% feel they cannot afford the current lifestyle post retirement. 61% do not know whether to invest in equity or debt for Retirement Planning. 77% have not thought about consulting a Financial Advisor for Retirement planning. Rising costs, inflation, increasing life expectancy, growth of nuclear families etc. are some of the reason’s retirement planning becomes very important.