Edelman to drive Red Bull's PR program for the Indian Grand Prix

Edelman India has been appointed as the Public Relations Agency of Record for Red Bull in India ' for all communications activities to support Red Bull's participation in the first Indian Formula One Grand Prix. The firm was appointed after a multi-agency pitch.

A brand that is known to push boundaries and give wings to the dreams of the world's most talented athletes, Red Bull has redefined benchmarks across multiple sports platforms.

As the reigning Formula 1 champions, Red Bull will now bring the thrill of racing closer to fans in the country as they prepare for the inaugural Indian Grand Prix. Beyond building the profile of the team, the brand's Formula 1 campaign involves number of activities including Red Bull Racing Can, Red Bull Blogger Hunt, Red Bull Night Race and the recently announced Red Bull Speed Street.

"Red Bull has carved a niche for itself in sports and is associated with world class athletes and teams. It is a privilege to partner with them for the first ever Indian Grand Prix" said Robert Holdheim, Managing Director, Edelman India.

"I believe our success can be attributed to a solid combination of insight-driven strategy and creativity, supplemented by strong synergies between Red Bull and Edelman. With this win, Edelman India further builds on its roster of marquee Consumer Marketing brands including Harley-Davidson, Audi, Vertu, Rolex, Carlsberg, Kaya Ltd., Jaypee Sports Intl. Ltd., LinkedIn and Colgate, among others" said Ashutosh Munshi, Consumer Practice Lead, Edelman India.


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