Domino's partners with Quasar to strengthen the ecomm opportunities

Digital marketing services agency, Quasar is now the preferred online partner for Domino's Pizza India Ltd. The website www.dominos.co.in/orderonline is one stop destination for the users who like the online service experience while savoring the taste of their favorite pizza. Quasar with its experience and expertise will design, manage and strengthen the digital/ online media presence for the fast-food giant.

Domino's aim is to strengthen the commercial aspect of the website and expects Quasar to work extensively into its positioning in the e-commerce segment. Quasar shall work on the project in phases to ensure optimal results. In the first phase, Quasar shall offer consulting services to fine tune and improve the user experience on Dominos website, their role would be to ensure all digital tools are utilized to strengthen the brand's positioning in the digital space. Quasar will also redesign Domino's official website for overall usability and interactivity. In the second leg, Quasar will work towards search engine optimization, paid advertising, digital marketing campaigns and other aspects and facilitate the users to order pizzas online thereby providing them with unforgettable experience.

Elaborating on the choice of agency, Dev Amritesh, Sr. Vice President Marketing, Dominos Pizza India Ltd. said, "Our quest for the ideal digital agency for handling Dominos online presence has finally yielded results. We have associated with Quasar after meticulous research. Our first challenge is to strengthen the commercial aspect of the Domino's website. We are confident that Quasar with its vast knowledge, experience and expertise will help us improve our positioning in the e-commerce segment".

Commenting on the association, Sandeep Singh, Business Head - Quasar Brand Management Solution stated, "Domino's is a pioneer in e-commerce in its category, they are the first in India to offer online services to its patrons. We are indeed very excited to be a part of their team. As their preferred partner, we would ensure that we utilize appropriate digital tools in a way that it strengthens Domino's positioning in the digital space. We shall bank on our expertise and experience across segments to make Dominos online a truly rewarding and interactive experience for all pizza lovers and become the largest in the category.