DHFL Pramerica Life Insurance takes up the mission to go green

In a mission to make the cities cleaner, greener and healthier, DHFL Pramerica Life Insurance has organized its 8th Behtar India Go Green City Summit at Modern School, Barakhamba Road in New Delhi today after the grand success of its seven city summits in Bangalore, Kolkata, Hyderabad, Mumbai, Chennai, Dehradun and Guwahati respectively. The school earned the coveted distinction of hosting the Behtar India Go Green City summit by recycling 50,801.2 kgs of waste, the most amount collected by any school in the city. Vivekananda School, Anand Vihar secured the second spot for recycling 11,439.9 kgs in total. The second season of Behtar India campaign has moved into its second leg wherein the campaign is being taken across to 10 different cities including Bangalore, Chennai, Delhi, Mumbai, Kolkata and Hyderabad among others. Launched last year, the Behtar India campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight month long campaign is focused on three main pillars– Health, Hygiene and Environment with recycling as its core theme.

Congratulating the school, Mr. Anoop Pabby, MD & CEO, DHFL Pramerica Life Insurance, said, “We have received an overwhelming response from the schools and students from all over India. We would like to extend our heartiest congratulations to the children of Modern School who have come forward and taken part in the ‘Behtar India’ campaign and put in their efforts towards adopting recycling as a habit. Till date, the nation has recycled over 7.1 kgs of waste since the inception of the campaign in April 2018. New Delhi has recycled a total of 1,28,721.73 kgs of waste adding to the total collection from North India to 1,64,186.13 kgs. With this, I urge more companies and schools to come forward and be a part of this campaign so that this message reaches to as many people as possible”.

The panelists at the Behtar India Go Green City Summit in New Delhi included Mr. Naresh Kumar, Chairman, New Delhi Municipal Council; Mr. Atul Wassan, Former Cricketer; Dr. Anshu Sharma, Co- founder, SEEDS India; Mr. Kundan Kumar, Director, Midway Water Solutions & Technology Pvt. Ltd. and Mr. Anshuman Verma, Chief Marketing and Digital Officer, DHFL Pramerica Life Insurance Co. Ltd. ‘Behtar India’ is a one of its kind collaborative social responsibility campaign that rallies to get different segments of the society together to work together in the fields of health, hygiene and environment. The unique format not only supplements the government’s efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behavioural changes in the fields of hygiene and environment. The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under-privileged children, it is an opportunity to receive free health benefits.

So far, ‘Behtar India’ campaign has helped in saving 1,65,32,030 litres of water; 11,710 trees; 6,200 barrels of oil and 30,309 household’s one month’s electricity bill. At the same time, the 20,665 Dengue Protection Kits have been distributed to the under-privileged children as part of the Behtar India campaign till now.


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