Dentsu Webchutney celebrates Lion’s share of metals at Cannes; meme fest begins

Cannes Lions 2019 Festival of Creativity saw 1,053 entries submitted on behalf of India. Every conceivable category at the festival saw entries submitted by hopeful Indian agencies.

Category-wise entries are as below:

• Brand Experience & Activation (82)
• Creative Data (11)
• Creative e-commerce (13)
• Creative Effectiveness (22)
• Creative Strategy (39)
• Design (34)
• Digital Craft (19)
• Direct (73)
• Entertainment (7)
• Entertainment Lions for Music (8)
• Entertainment Lions for Sport (19)
• Film (57)
• Film Craft (37)
• Glass – The Lion for Change (13)
• Health & Wellness (70)
• Industry Craft (74)
• Innovation (6)
• Media (87)
• Mobile (34)
• Outdoor (82)
• Pharma (3)
• PR (78)
• Print & Publishing (41)
• Radio & Audio (17)
• Social & Influencer (50)
• Sustainable Development Goals (71)
• Titanium (6)

Thirteen agencies saw their work shortlisted at the prestigious advertising festival in the following categories: Brand Experience & Activation, Creative Data, Creative e-commerce, Creative Effectiveness, Creative Strategy, Design, Direct, Entertainment, Entertainment Lions for Music, Film Craft, Film, Glass – The Lion for Change, Health & Wellness, Industry Craft, Media, Mobile, Outdoor, PR, Print & Publishing, Social & Influencer, and Sustainable Development Goals.

These agency hopefuls are contending for a Lion from India. With only the winners for the Glass – Lion for Change, Sustainable Development Goals and Film categories remaining to be announced, the current status quo regarding the metal tally among agencies looks like this:

Latest Updated results 24th June 2019:

Wunderman Thompson Mumbai, DDB Mudra Mumbai, and FCB Ulka Delhi are still in the running to add to their metal tally. If Wunderman Thompson wins today, it could overtake Dentsu Webchutney in the metals tally. Nevertheless, celebrations have begun early at Dentsu Webchutney.

Final tally time!

Voice of Hunger with @swiggy_in: 3
Hagglebot with @Flipkart: 2
URI: Torrent with @TriggerHappyVR: 1.

🦁🦁🦁🦁🦁🦁

— Dentsu Webchutney (@webchutney) June 20, 2019

The first meme poked fun at their Voice of Hunger campaign for Swiggy, which had won them a Silver Lion.

#TBT to 5 months ago.
Swiggy Voice of Hunger : The Origin Story

PS: As you can imagine, Ben's goal setting for 2020 includes "Better names for ideas". pic.twitter.com/EaS92bYYZq

— Dentsu Webchutney (@webchutney) June 20, 2019

Finally, the dam broke and the agency couldn’t hold back their creative penchant for memery. In the true spirit of digital natives, they posted the following on social media.

You get a lion 👉 pic.twitter.com/lFYmrI1Efl

— Dentsu Webchutney (@webchutney) June 20, 2019

You too get a lion. 👉 pic.twitter.com/FHzaONKbVN

— Dentsu Webchutney (@webchutney) June 20, 2019

Errryboddy get a lion. 🦁 pic.twitter.com/W6D6fYqZEt

— Dentsu Webchutney (@webchutney) June 20, 2019

Dentsu @Webchutney at @Cannes_Lions: 6 metals. Across 6 separate categories. For 3 separate clients.

Our current mood across emails, WhatsApp groups & phone calls? So bloody proud, humble, exicted, thankful & absolutely hungry for more.

— Gautam Reghunath (@gautxm) June 21, 2019

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Six#CannesLions 2019.

— P.G. Aditiya (@PGAditiya) June 20, 2019

The creative shop known for its digitally focused work made headway into brand new categories for Dentsu Aegis Network at Cannes Lions 2019. Dentsu Webchutney also emerged a challenger agency in more traditional categories, winning a Silver Lion in the Direct category. India’s success in digitally driven categories such as Mobile, Creative e-commerce, and Digital Craft this year at Cannes is indeed worth celebrating.