Delighted to handled the launch of TRITVAM: Percept Activ's Sanjay Shukla

Percept Activ recently conceptualized and executed the launch of TRITVAM Residential Complex, a project by Tata Realty and Infrastructure limited on August 19, 2012 at Hotel Gateway, Marine Drive, Kochi (Kerala).
 
TRITVAM, A water front premium residential project on Marine Drive Kochi envisages 2, 3 and 4 BHK apartments with a unique selling proposition of ‘Come-claim the home of your dreams’. Tata Realty and Infrastructure Limited, a 100-percent subsidiary of Tata Sons marked their entry into the second major city in the south with the launch of the project. TRITVAM signifies the confluence of three life elements – Earth, Water and Air .The complex located on the Marine Drive, a high end residential hub allows one to enjoy the spectacular water front from the high rise-homes and lets your senses feast on the glorious sunsets everyday. With the bird sanctuary adjacent to the complex the residents will be surrounded with the soft chirps of the birds and can take pleasure in the green environs of the property. The geographic positioning of TRITVAM also allows excellent connectivity and proximity to the economic centres of the city.
 
Percept Activ focused on the area of brand communication activities, encompassing both promotional activation and event activation. The target group for TRITVAM is primarily NRI’s, HNI’s & High Profile Business honchos, from a target age group of 30 and above. Taking this into account, Percept Activ’s objective for the launch involved inviting the target group for the launch event, formal launch of the product for consumers, educate and indulge the target group about the project of their dreams and thereby generate inquires for booking.
 
The two day event executed by Percept Activ took off with the traditional lighting of the lamp by the Sanjay Ubale,Managing Director, Tata Realty and Infrastructure limited, followed by an audio visual walk through and presentation of the project by the spokesperson. The Highlight of the event was the scintillating dance performance by Actress Isha Sharvani and Daksha Seth Dance Troup, followed by a Gala dinner. There were giveaways in the form of Lucky Bamboos and Umbrellas distributed among the 150-200 attendees. The second day, 20th August 2012 witnessed a press conference for 30-40 Media personnel’s followed by lunch.
 
Commenting on the successful execution of the launch, Sanjay Shukla, Chief Operating Officer, Percept Activ said,”We are absolutely delighted to have handled the launch of TRITVAM and privileged to be associated with a brand of the stature of Tata Realty and Infrastructure Limited. It was a unique and enriching experience for Percept Activ, working with the real-estate sector. The activities were undertaken with tremendous detailing, considerately handled and perfectly executed by the team, making it and event to remember.”
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