DDB Mudra's Kamath, announces the re-structured "A' team

Madhukar Kamath, Group CEO and MD DDB Mudra Group announced that the restructuring of the Mudra Group is complete and shared a slew of changes in responsibility of his "A' team, pursuant to the Group's integration with Omnicom and DDB Worldwide.

The new Architecture & Identity of the new DDB Mudra Group will be shared with the media at a Press Meet scheduled for Tuesday, 28 February 2012, in the presence of John Zeigler (Chairman & CEO ' DDB Asia Pacific, India & Japan). The effective date for the change of identity and the roll-out will be Thursday, 1 March 2012.

With regard to his senior team, Madhukar announced-

1. Rajiv Sabnis will be President ' DDB Mudra Group and will report to him. He will be responsible for building both, the DDB Mudra and Mudra brands in Mumbai and the Western Region. He will also be responsible for initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra.

4. Sudarshan Banerjee Apart from his role as Head, Mudra Ahmedabad, Sudarshan will now also be Director ' Business Development, DDB Mudra Group and will report to the Group Chief Operating Officer, Pratap Bose.

After a successful stint in Mudra West, Arijit Ray (currently President ' Mudra West) will now work with Madhukar on a new assignment in the DDB Mudra Group, possibly in the DDB Asia-Pacific network.

Said Madhukar, "With these changes in place and with Mandeep Malhotra (Mandy) driving the Experiential, Retail and OOH Agenda, Aneil Deepak (Andee) leading the planning and creative function in DDB MudraMax as National Head ' Ideas, N.P. Sathyamurthy driving the MudraMax media agenda, Venkat Mallik running RAPP and Tribal DDB, Soumitra Sen and his fast expanding DDB Health & Lifestyle practice, Ashish Mishra in Water, and Radha in Maatra and with Vandana Das joining us as President ' DDB Mudra Group in Delhi in mid March, Sonal Dabral coming on board as the Chairman & Chief Creative Officer, from 1 March, and Pratap working closely with me as the Group COO and driving the entire New Business Agenda, I look forward to exciting days ahead".


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