DDB Mudra Delhi picks Xavi BECH de CAREDA!


DDB Mudra Delhi has appointed Xavi BECH de CAREDA as Vice President, Planning, DDB Mudra, Delhi, reporting to Vandana Das, President, DDB Mudra Group, Delhi and Aditya Kanthy, Senior VP, Panning, DDB Mudra, Delhi & Mumbai.

Xavi started his career in London as a Food Technology Researcher in the R&D team of Unilever Research (UK). Subsequently, he switched to the agency side and joined BDDH. Xavi also had stints with BBH and McCann Healthcare in London.

Xavi moved to Barcelona in 1997 and worked with BBDO Tiempo, Rapp Collins and DDB Barcelona as a Brand & Communication Strategist. With over 15 years of rich work experience Xavi has handled world-class brands such as Audi, Bayer, Fujitsu Italy, Marcilla Coffe, Natura Bisse, Panasonic and Volkswagen to name a few.

Xavi also lectures at top Business and Design Schools in Barcelona - ESSERP Business School, Instuito Europeo di Design and Universitat Blanquerna and has been a presenter for a bi-monthly radio show on advertising on Barcelona’s leading radio channel ‘Catalan’ which has an audience of over 150,000 people. Interestingly, Xavi also had a short stint as a film director in a leading advertising production house. 

On joining DDB Mudra, Delhi, Xavi said, “From the very first moment I stepped into DDB Mudra's offices in Delhi and Mumbai, I knew that was the place I wanted to be. After spending some months travelling in India the thought of a professional challenge here seduced me, and following DDB Mudra Group's call, things have moved at a fast pace. As it is with brands and business here; I am convinced that a very fruitful relationship awaits me in India.”

Commenting on this exciting new appointment, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, “Delhi is the growth market for the DDB Mudra Group. We have a large presence already. Our offerings in Advertising, Media, Digital, CRM, Experiential, Shopper Marketing, Retail and Strategic Branding enable us to work with a varied client portfolio. Xavi, with his rich and diverse experience will add to the unique base of talent that we have in the DDB Mudra Group in Delhi today.”

Vandana Das, President, DDB Mudra Group, Delhi, said, “We are very thrilled about Xavi joining us. We are looking forward to huge amounts of learning that he would bring to the table and his contribution towards nurturing and building brands for DDB Mudra in Delhi.”

Adding to this, Aditya Kanthy, Senior VP, Planning, Delhi & Mumbai, said, “We’re thrilled that Xavi will work with us. He’s an experienced DDB hand, knows the culture well and has an intuitive understanding of how we work. Xavi’s widely traveled and has a deep appreciation of the arts. He’ll add a unique flavour to the conversations we have at the agency and with our clients. He’s the quintessential DDB man – talented and nice! The right guy to lead our team of bright young planners in Delhi.”



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