DD's slot sale to offer free commercial time of 4 min for every 30-min slot

Doordarshan has launched the Slot Sale Policy to auction the prime time slots of DD National. The objective of the policy is to attract bids in the genre of General Entertainment from eligible producers. The slots are for time segments of 30 minutes each.

Production houses that have produced at least 300 hours of Hindi general entertainment programming in the last two years and with a turnover of minimum Rs 5 crore per annum in regard to TV and film production in the last three financial years are eligible to apply.

Successful bidder(s) will produce fresh programmes in various genres of general entertainment programme for Doordarshan adhering to the programming/ broadcasting codes of Prasar Bharati.

The fresh Slot Sale Policy seeks to give more Free Commercial Time (FCT) to the bidder or slot holder. For example, for sale of slots on Prime Time of DD National, the Free Commercial Time will be enhanced from the existing 2.5 minutes to 4.0 minutes for every 30-minute slot.

Of the 6 minutes (360 seconds) of FCT available in a slot of 30 minutes, 240 seconds will be given to the successful bidder, while the remaining 120 seconds would be retained for DD, for promotion of programmes or channels, for booking advertisements of government departments and PSUs, and for public service messages. The bidder will not be allowed government/ PSU advertisements in their allotted 240 seconds of commercial time.

DD reserves the right for one repeat telecast of the approved programmes within 48 hours of the original telecast on gratis basis. The telecast material supplied to Doordarshan for the repeat telecast will be without commercials so as to enable DD to place its own commercials and retain the revenue.

Minimum Reserve Price is being kept at a reasonable level so as to incentivise the applicants/ successful bidders to ensure a financially viable business model for telecasting quality programmes.

As an example, in the draft notification for Sale of Slots on Prime Time of DD National (to be separately notified), the Minimum Floor Price for DD National Prime Time is proposed to be Rs 2 lakh for each 30 minute time slot between 7 pm and 11pm (excluding feature film slots).

In case of DD National Prime Time, such EMD will be subject to a maximum of Rs 15 lakh, irrespective of the number of slots applied for. EMD in other cases will be separately notified.

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