CondÃ© Nast India launches video vertical
Following the overwhelming response to its first few video projects like “VogueEmpower” (a series of short films that garnered tens of millions of views online) & CN Traveller “Journeys of a Lifetime”, Condé Nast India is now announcing the launch of a full service, in-house video content creation division.
Apart from creating original, high concept, editorial content across its own brands (Vogue, GQ, CN Traveller & Architectural Digest), the division will work in partnership with other brands and platforms across digital, OTT services and television.
Alex Kuruvilla, Managing Director, Condé Nast India elaborates, “Publishers the world over are reinventing their businesses by playing to their strengths. We have always had powerful brands and editorial expertise. To that we have added video production expertise and the combination is irresistible to premium advertisers. For some time now, we have been publishers of content across platforms from print to website to social media and increasingly original as well as white label video”.
“Vogue BFFs” is the first of Condé Nast’s TV productions which premieres at 9pm, September 24th, 2016 on Colors Infinity. This 10-part series features celebrity best friends like Deepika Padukone & Anaita Shroff Adajania, Kareena Kapoor & Manish Malhotra, Kajol & Mickey Contractor, Sonam Kapoor & Atul Kasbekar, Lisa Haydon & Tarun Tahiliani, and Arjun Kapoor & Anil Kapoor amongst others.
Talking about the “Vogue BFFs” series, Alex Kuruvilla, Managing Director, Condé Nast India said, “We are proud and excited to have created and produced “Vogue BFFs” for Colors Infinity. With this show Conde Nast India makes its production debut on TV and is also pleased to announce Video as our newest line of business. The show is wholly produced in-house and shot in the “Vogue Loft”. The series showcases the best of what audiences expect from Conde Nast and our super brand Vogue – celebrity, fashion, high voltage glamour all wrapped up in an upscale, international production.”