Colors associates with Pinkathon;to spread message of ‘wellbeing of women’

Colors has associated with the Pinkathon women’s run and this year, the run would be known as Colors Pinkathon – Empowering Indian Women with Bajaj Electricals India as the Inspiring Partners. Committed to put women forward, Colors has extended its support to this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

United Sisters Foundation and Maximus Events, along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman, formally announced the launch of the Fifth edition run in Mumbai at a press conference in Mumbai yesterday. The fifth edition of India’s biggest women’s run will be held in Mumbai on Sunday, December 18, 2016, at the MMRDA Ground, BKC.

Speaking on the occasion, Raj Nayak, CEO - Hindi Mass Entertainment, Viacom18, commented, “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the Marathon. Women have always been an integral part of our lives – be it at home or even at the workplace. Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form my backbone, here at Colors, and play a major role in every decision which furthers our business objectives and goals. In fact, women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”

Pinkathon founder Milind Soman remarked, “We are very excited to bring Colors Pinkathon to Mumbai once again. We are confident the city and its people will support us and help make this run a success. Colors Pinkathon is more than a marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

Beena Koshy, Vice President & Head - Advertising & Brand Development, Bajaj Electricals, added here, “We, at Bajaj Electricals, are proud to partner with Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the year of the Girl Child. And, therefore, our association with Pinkathon and its cause to spread awareness of breast cancer will be seen as a step towards this initiative. In fact, we are encouraging our male employees to get their spouses, mothers, sisters or any female relative to participate in this run and support the cause whole heartedly. We would also be rewarding special categories of runners like the senior citizens, the visually challenged or even the new moms who were running with babies. So we hope to see you there!” 

“Besides Mumbai, Pinkathon has already been held in various cities like Hyderabad, Chennai, Bangalore, Delhi, Guwahati, and Ahmedabad and Pune in the year 2015. The campaign will be supported with an integrated communication plan, which includes several pre-event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow,” said Reema Sanghavi, Managing Director, Maximus Events Co-Founder Pinkathon.

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor and this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.

Colors Pinkathon in Mumbai has received huge response from corporate sponsors like Bajaj Electicals, VWash Plus, Reebok, Mia by Tanishq, Sofit, Cafe Zoe. Bajaj Electricals will be planting 1,000 trees to commemorate the Colors Pinkathon going green in Mumbai. The focus of the India’s biggest women’s only running event is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.

In Colors Pinkathon,100 visually impaired girls and 50 hearing impaired girls would be participating in the different category run. To prepare them for the main day, unique training sessions have been designed with the help and coordination of sighted runners. Colors Pinkathon inspiring partners Bajaj Electricals is organising special training runs in various parts of Mumbai for the registered participants who have requested training for the main day.