CNBCTV18.com completes a year; launches promotional campaign
CNBCTV18.com, the integrated business newsroom that collaborates with the CNBC-TV18 channel, has completed a year of successful operation. CNBCTV18.com is a premium digital platform offering in-depth news coverage, expert analysis and information on business, stock market and the economy. It offers a mix of textual, video and audio storytelling formats.
In the past year, CNBCTV18.com launched several innovative formats of business reporting. It conducted deep dives such as the one on Patanjali that uncovered new facets of an Indian conglomerate. It launched a series of podcasts and two newsletters. It produced videos such as ‘Changing India’ that shine a spotlight on stories of social change, which get left out in the daily news cacophony. The web series, ‘Disruptors’, focused on companies that rewrote business rules and found success. It also comprehensively covers big-box events such as Davos. The ‘Future of Work’ series enables readers to see the corners. The weekend Unwind section and the quizzes and crosswords help the reader to become smarter and have fun while taking a break at work.
Binoy Prabhakar, Editor, CNBCTV18.com, commented, “Thanks to reader support, we have steadily built the platform and created a format of journalism unique to India this past year. We collaborate with the TV channel for our journalism every day. We transform the channel’s rich content digitally through an array of products. We also launched products such as newsletters and podcasts that even established media companies in India are only now toying with. We have brought energy and impact in business news coverage in India.”
On the occasion of its anniversary, CNBCTV18.com has unleashed a promotional film that reiterates its commitment to its consumers. The film can be viewed across the CNBC-TV18 channel as well as CNBCTV18.com’s social platforms.
Elaborating on the film, Ranjita Sehgal, Business Head, CNBCTV18.com, said, “We believe that we have brought energy and impact in business news coverage in India. With renowned and most credible voices that have led business news and analysis for almost two decades, the digital arm of CNBC-TV18 has taken the brand to a much greater height. The film highlights how CNBCTV18.com enables access to its content on the go; in the form of Live TV, podcasts, newsletters (Primo) straight in your inbox, WhatsApp updates, crosswords, quizzes, and ‘Unwind’ – the weekend e-magazine.”
“We have focused our journalism on providing truly valuable news and intelligence. In the coming year, we aim to serve our readers better with more ambitious editorial projects. The content will be richer and diverse,” added Binoy.