Channel NewsAsia International Launched on Tata Sky

Channel NewsAsia, ranked among the three most preferred English news channels in Asia, has now launched its services on Tata Sky. The channel would be available on channel no 535 and would reach 14 million households in India on Tata Sky platform. The channel has been present in India as an FTA news channel for the past 15 years.

“We are delighted to be entering the DTH market in India exclusively through Tata Sky, and I would like to take this opportunity to welcome all our new viewers to Channel NewsAsia International. Over the years we have devoted more resources to cover India, not only through the news, but through hard hitting investigative documentaries which have won international acclaim.” said Debra Soon, Head, News Segment, with the Channel’s parent company, MediaCorp. India is key to the present and future of Asia.” He added, “We believe that we are well placed to understand, present and interpret how India's role in the global economy will depend on changes in its political and economic climate. But more importantly, the channel is about Asia, and helping to foster understanding and insight about Asia. We look forward to offer our unique content to all viewers across the country through our partnership with Tata Sky.”

Paolo Agostinelli, Chief Content & Business development Officer at Tata Sky added, “We have always believed in offering a wide range of global news content and are delighted to offer our subscribers the award-winning Channel NewsAsia International. With a significant mix of both international and India-specific news, we are certain that our subscribers will continue to enjoy our latest addition to the news genre.”

With AB, AB+ as its key target groups, the channel claims to be priced competitively. As for the market potential, Woon Chuk Chan, Vice President - Distribution and Content Sales, Channel NewsAsia stated, “We will obviously target advertisers who desire our audience profile which is business decision makers. Luxury goods and B2B are two interesting areas. I think as a news channel we will focus on banking services, financial services, consultancy, travel.”

A Singapore headquartered MediaCorp channel, it is now available in over 58 million households across 27 territories in Asia. Its bouquet of programmes includes news every hour on the hour, business programmes, current affairs programmes, showcasing Asia from within Asia.

The channel would continue to have a single beam that goes across Asia. Beyond news and current affair, viewers at Tata Sky can enjoy the channel’s popular travel & lifestyle shows for instance a taste of the travel, food and culture of the renowned destinations of Japan and Taiwan, in ‘Welcome 2 Taiwan’; and ‘Luxe Asia’. Business programmes such as ‘Asia Connect’ and ‘Money Matters’ too would be aired.

With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96 which includes 14 English News, 22 Hindi News channels and 57 regional news channels.