Cartoon Network's "Hero-Up' Challenge receives 40,000 entries

Cartoon Network's Hero-Up Challenge showed that Indian kids across the country share a growing concern for the environment with over 40,000 brand new super hero ideas and graphics submitted to the channel to help save the world.

Over the five week campaign, the Cartoon Network Hero-Up Challenge invited kids to dream up a brand new hero that possessed super powers to combat evil villains determined to unleash environmental damage. Key issues highlighted included saving wildlife and trees, water conservation and saving electricity. Five weekly winners and one grand winner were chosen as the ultimate hero of the challenge. The grand winner was Anshul Sagar who created "Wolsbon', a super-hero who uses a computerized flying board complete with control panels to defeat the evil villains. As the grand prize, Anshul will get to see Wolsbon brought to life on Cartoon Network.

One of the most popular environmental topics during the Hero Up campaign was "saving trees and wildlife'. For this weekly challenge, Cartoon Network invited special guest judge, India's most iconic and famous children's author, Ruskin Bond to discover the best new environmental hero for the job.

Sharing his views on the Hero Up initiative, Ruskin Bond said, "It is a great idea that kids are given an opportunity to create their own super hero who will help save our environment. The future of the environment needs to be looked into and the kids of today now need to strike that balance that we created for them. Young people these days are conscious of saving the world around us and I'm quite happy to see their concern for the environment. My best wishes to these kids and to the Cartoon Network team."


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media