Bumble redefines social good model with ‘Moves Making Impact’

Bumble redefines social good model by giving back every time a woman makes the first move made on its app

In partnership with Vital Voices, Bumble will donate to a woman making positive change through its new ‘Moves Making Impact’ feature

Bumble, the woman-first social networking app, has announced “Moves Making Impact,” a new product feature where Bumble gives back on behalf of every woman who makes the first move on its app. The announcement marks the first time a global company has given each of its users the power to drive social good fundraising through in-app activity.

“Moves Making Impact represents a recalibration in social good and marks the most significant milestone we’ve ever achieved as a company,” said Whitney Wolfe Herd, founder and CEO of Bumble. “We’re giving each one of our users unprecedented agency to make an impact on the issues and communities they care about most just by doing what they already do every day in Bumble: make the first move.”

“It’s vitally important to use our experience, brands and technology to move the needle in creating social change, especially when that’s generated through the actions of our users. It is an absolute honour for us to be part of this process," added Bumble Founding Partner and Badoo CEO Andrey Andreev.

Women on Bumble will choose one of the three causes – human rights, public policy or economic development – that they want to support through making the first move. Each cause is associated with a woman leading meaningful change in her community. Based on the number of first moves made for each cause, Bumble will make a donation to each woman through Vital Voices, a nonprofit that works with women leaders across the world. 

“At Vital Voices, we are venture catalysts. We search the world for women leaders with daring vision for change, then partner with them to make their vision a reality by expanding their skills, connections, and visibility to accelerate change on a global scale,” said Alyse Nelson, President and CEO of Vital Voices. “We are thrilled to partner with a company that not only puts women at the forefront of everything they do, but also supports the way that women use their power to empower others.”

Bumble and Vital Voices have identified twelve women leaders solving problems in their communities who will benefit from “Moves Making Impact” over the course of the next year. The first group of women who are recipients of Bumble’s Moves Making Impact initiative are:

●      Amanda Nguyen, based in Washington, DC, is a Nobel Peace Prize Nominee and the Founder of Rise, a civil rights accelerator in the US. She founded Rise to rewrite the law and ensure that the rights of survivors were put at the center. Amanda and her team drafted the Sexual Assault Survivors’ Bill of Rights, which set a civil rights standard for survivors and impacted at least 25 million people nationwide. The bill was unanimously passed by Congress and signed into law by President Obama on October 7, 2016. Since then, Rise has focused on empowering others to advocate for survivors within their community, giving them tools, resources and technology to create needed legislation, passing 23 laws impacting nearly 40 million people.

●      Akanksha Hazari, based in Mumbai, India, aspires to empower underserved communities to achieve the life they imagine. She is the CEO and Founder of m.Paani, a commerce platform that is changing the face of Indian retail by empowering local business owners to digitize their stores and deliver the neighbourhood shopping experience of the future. m.Paani enables local retailers to deliver like e-tailers by taking their stores online, digitizing consumer relationships, & driving growth via targeted marketing and loyalty. Local businesses are responsible for 40% of employment in India. By preserving local retail, m.Paani is strengthening communities, sustaining local employment, and bringing convenience and meaningful savings to every Indian. m.Paani’s mission is to build the largest retail chain in the world by empowering and organising India's 60+million local retailers.

●      Baljeet Sandhu, based in London, UK, established the Migrant and Refugee Children’s Legal Unit, a specialist legal, policy and education hub protecting and promoting the rights of young people displaced by war, fleeing abuse and violence and trafficked for the purposes of exploitation and slavery. As a legal entrepreneur, she has pioneered innovation in the legal sector by testing out new models of legal services for young people whilst spearheading access to justice and legal education strategies within the wider social sector. She is a visiting fellow at Yale Law School and recently established the Knowledge Equity Initiative at Yale to share her expertise and support the development of inclusive innovation strategies to address some of the world’s most pressing social and environmental problems.


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