BTVI Money Mantra successfully completes Season I

BTVI Money Mantra, an initiative by Business Television India (BTVI) travelled across 6 cities for its on-ground initiative Money Mantra and got a fantastic response from the audiences and viewers at large.

The initiative was launched to spread financial literacy and help audiences understand the potentials and risks involved in the current dynamic market conditions. Since inception the initiative earned a positive word of mouth from audiences and there on, it snowballed at a galloping pace.

The first session of Money Mantra kick-started with a bang in Mumbai. In subsequent months the initiative travelled across cities namely Surat, Ahmedabad, Delhi, Bengaluru and Chennai.

The BTVI team carefully handpicked and bought together an eclectic panel for Money Mantra in each city. The panelist comprised of experts from the financial sector. The discussion was further carefully curated and moderated to ensure key topics were discussed in good measure.

Money Mantra reached out to more than 1500 BTVI viewers and investors on-ground and engaged with them first hand.  The attendees got the opportunity to ask queries and interact with the panel members, which witnessed numerous questions being asked and answered which helped to educate the investors.

The panelist shared stock recommendations and answered numerous questions empowering the audience to take the right decision on whether to buy, sell or hold. The panelist unanimously encouraged audiences to actively track the market movements and trade often in order to build personal wealth. They also emphasized on the importance of investing in Mutual funds.

On a parting note for each event the BTVI team felicitated attendees with a certificate as a memento, which encouraged them to be their own financial guru.

At successfully completing the Season I of Money Mantra, Anuj Katiyar, Head of Marketing, Research & Branded Content, BTVI shared “We are truly elated with the response Money Mantra has received. We have learnt a great deal on the road and are implementing these learnings in our everyday workings, newer initiatives and more than anything for the Phase II of Money Mantra.”

He further adds “The initiative gave us a window to increase engagement with our audiences and an opportunity to personally guide them on how to Save. Invest. Prosper.”

The Season II of Money Mantra is currently being mapped by the BTVI team. The initiative will travel to many more cities in its second edition.


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