Brands whip up patriotic fervour once again this Republic Day

With Nationalistic fevour at its heights, Republic Day becomes a special day for citizens of India to reconnect with their country. Brands too raise a toast to our country and share their own values that are tied to the spirit of Republic Day.

MP Birla Cement builds a Flag without Colours

This Republic Day – the Braille flag cast in concrete will be carried to several blind schools across the country, allowing its students to partake more completely in the celebrations of the 70th Anniversary of our Republic.

The film here captures that experience at Seva Mandir School, Indore, one of the institutions that received the “Flag with(out) Colours”.

Dulux Weathershield celebrates Indian Armed forces with #HomesoftheBrave initiative


Tata Salt uses Salt art to bring out the true spirit of Republic Day

Commenting on the film Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd says, “Tata Salt aims to create relevant conversations on the days of national importance. For this Republic Day, our communication idea is to let the citizens know the privileges of being part of the world’s largest democracy and the importance of 26th January as the date that officially made us the republic. Our rights and privileges are more like Salt in our food. They often go unnoticed and we realise their importance when missing. We have used salt art as a medium to communicate this message.”

Lava celebrates Republic Day with film #ProudlyIndian #MakeAnEffort

This new film is a means to evoke a sense of pride among citizens who perhaps, don’t own the same sense of patriotism as their elder generation. “Proudly Indian’ is a hashtag that Lava started about a year back. Lava and Soho Square wanted to bring out the fact that for some of us the significance of Republic day is lost.

Eicher Trucks and Buses celebrates our diversity this Republic Day


SBI Life Insurance sheds light on our glorious past this Republic Day


Starbucks keeps it on point


Godrej highlights safety on Republic Day

To mark India’s 70th Republic Day, Godrej has launched the campaign, “All Safe Here”, featuring a video highlighting Godrej’s contribution to safety and security for the people in the country.


MamyPoko Pants focuses on the next generation this Republic Day


Girliyapa and Robin Hood Academy come together for #CreateTogether campaign by Facebook

#CreateTogether is a campaign to encourage creative collaborations around common ideas and causes. Robin Hood Academy, on the other hand, serves as a bridge between the street and schools, by giving children the tools and knowledge to embrace full-time education.


Pillsbury unleashes an army of cookies this Republic Day


Exercise your right to Accelerate this Republic Day with Castrol


Finolex Pipes converges nature’s beauty into the India Flag


Asahi Kasei celebrates healthier living on Republic Day


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