‘Beautiful bathrooms deserve beautiful Jaquar Water Heaters’

Jaquar Group, India’s leading complete bathroom and lighting solutions brand has launched its first ever television commercials for  Jaquar Water Heaters. Using the line ‘Beautiful bathrooms deserve beautiful water heaters’ the two films exhibit how these water heaters can change the interiors of bath spaces, and outline their distinctive features such as safety, energy-efficiency, convenience and durability. Jaquar Group is promoting the films across platforms such as television, cinema and digital.

Conceptualized by Crescent Communications, the commercials revolve around stories that are driven by humour, the subtlety of the performances, and little nuances that makes for a strong slice-of-life moment. The films capture the aesthetically designed Jaquar Alexa Water Heater, bringing out the premium aspect of the brand that has a fresh look and feel, is positively hilarious and relatable to the audience it caters to.

The first commercial showcases an old lady standing in a bathroom’s doorway, trying to switch off the water heater assuming it’s an AC unit because of its appearance. Her granddaughter who’s passing by, explains that it’s not an AC but a Jaquar water heater. In the second commercial, viewers see a young couple who step-in to check the progress of their new apartment’s fit-outs and realise that the plumber has mistaken the water heater for an AC and fitted it in the drawing room instead of the bathroom.

Speaking on the new brand campaign, Mr. Sandeep Shukla, Head - Marketing and Communication, Jaquar Group, said, “We are excited to launch the first ever TVC campaign for Jaquar water heaters featuring a premium look and advanced features. Jaquar Group possesses a strong legacy of understanding consumer requirements and matching it with superior technological solutions. With this TVC, we perfectly capture the brands commitment towards providing consumers with products that bring together the best of design and technology.”

Mr Rajesh Laikh, Executive Vice President, Crescent Communications, explains how they came up with it: “After studying the product and the competition, we found that the most powerful impression it had made was the first one – on how it looked, its design! The technological superiority was an added benefit. So that’s why we decided on making its distinct appearance the hero of our strategy. The lovely, warm moments captured in the scripts written by our Creative Head on the project, Mr. Naren Kaimal, and executed beautifully by Director Anand Iyer and Show and Tell Films, have enabled us to do justice to the product’s potential.”

Jaquar has a wide range of water heaters including gas, electric, instant & heat pump with capacities ranging from 1 to 500 Ltrs. To ensure that they are worthy of the trust that is placed by customers in every Jaquar product, a whole range of safety, longevity and energy efficiency features have been built in to these water heaters. Jaquar Water Heaters come with long term warranty along with service back-up and a preventive maintenance service option for hassle-free bathrooms. The high standards of Jaquar’s products have cemented the Group’s reputation as the most valued premium brand in the bathing industry.