Bates bags the creative mandate for Integriti

On the back of a multi-agency pitch that took place in Mumbai recently it is learnt that Bates India has won the creative mandate for Integriti, an apparel brand from the house of Kewal Kiran Clothing (KKCL).

The agency it seems is already working on a campaign which includes a TVC. However at the time of filing this report the media mix and the approximate annual spend on the media could not be ascertained.

Commenting on the new win, Sanjay Thapar, Group CEO, Bates India, said “Our desire to build a great brand brought us together, we are excited and are looking forward to a long-term association, taking the brand to greater heights”.

Earlier one can recollect that Lawman Pg3 and Integriti were on the look out for a creative agency in Mumbai.

Bates, earlier known as Bates Enterprises, was awarded the creative duties for 'Integriti', a fashion brand from Kewal Kiran Clothing in year 2006. But of late it was seen that the creative work for the brand was managed in-house. The creative duties for their denim brand Killer Jeans was awarded to Grey and is with them presently. Of late several interesting campaigns were created in order to promote their brands amongst the youth.

Menswear brand Integriti was launched in 2002. Gradually they extended their range to include western casual wear and fashion accessories for women with their brand Integriti Galz in 2009. They have been known to publicize their catch-phrases such as 'What's your unlook' and 'Be-u-r-self' in the past. Already available in 40 +stores, Integriti also exports their apparel to countries in West Asia and Sri Lanka.


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