BARC’s new service PreView brings forward release period of viewership data

BARC India has launched its new service – BARC PreView. The subscription-based service will provide viewership data of a programme just 3 days after its telecast, as compared to the weekly data that is released every Thursday. 

BARC PreView will provide the data for 2 TGs:

  • Universe data (2+ for any one market from All India, All HSM, Single state)
  • One custom TG as per the subscriber’s requirement

Commenting on the launch of BARC PreView, Partho Dasgupta, CEO, BARC India, said that it was in line with international standards. “BARC India’s goal has always been to deliver insights that help drive value for our clients. Our latest offering – PreView – is another product that will aid growth of industry. The fact that we are able to deliver viewership data 3 days after telecast is a testament to robustness and health of our panel and cutting edge technology,” he added. 

Star India is the first subscriber of BARC PreView and has used the data for the inaugural match of the ongoing Vivo IPL 2018 between the Mumbai Indians and the Chennai Super Kings. The viewership on television of 6,355,000 impressions (Source: BARC PreView, All India Urban, Males 15+AB) which translates to a 7.21 rating percentage (India Urban, Males 15+AB) on the Star Network. This is an unprecedented growth of 37 per cent over last year’s opening game. These are simulcast ratings of the original telecast aired on Saturday, April 7 at 8 pm across a bouquet of 10 channels (Star Sports 1; Star Sports 1 HD; Star Sports Select 1 SD; Star Sports Select 1 HD (English); Star Sports 1 (Hindi); Star Sports 1 HD (Hindi); Star Sports 1 Tamil (Tamil) along with Suvarna Plus (Kannada); Jalsha Movies (Bengali) and Maa Movies (Telugu).

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