Bang in the Middle bags advertising duties of Monsanto’s Dekalb brand

After a review, Monsanto has awarded the advertising mandate for its hybrid corn seed brand Dekalb to Bang in the Middle. The agency is tasked with creating a multimedia campaign to increase the brand awareness of Dekalb. 

Monsanto is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. It remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources. 

Commenting on the win, Govind Agarwal, Branch Head, Bang in the Middle, said, “It is very satisfying to win the communication mandate of Monsanto, coming from a young office and even younger team. We are very excited to partner Monsanto. It’s our fresh insightful approach that made the communication solution liked by the client.” 

Bhushan Pandit, ECD, Bang in the Middle, added here, “Working for a brand that works with farmers is not the easiest thing to do. We spent many hours chatting with them, and I am very excited to become a part time farmer with the consumers of Dekalb. We hope to break the campaign soon.” 

Bang in the Middle handles the duties for INOX Leisure, TimesPro, Times Second Wind, Mumbai Duty Free, Mahindra First Choice, Amira Basmati, Home Credit, VNL, Dulux, The Chef’s Bowl, Waffle Wallah, and Living Media, among other brands.