Bajaj Finserv launches an interactive contest for the #BijlionEMI campaign

Bajaj Finance Ltd, the lending arm of Bajaj Finserv launched an interactive contest in the ongoing #BijlionEMI campaign allowing its customer to win exciting prizes. Through the contest, the customer is asked to take an interactive journey by easily signing up and following the steps to move ahead. Customer is asked to share the journey results on their social media profiles to qualify for the contest.

Customers who finish the 4-step journey in the shortest possible time stand a chance to win a Shoppers Stop voucher worth Rs. 2,000/-.  Customer can visit http://www.bajajfinservbijlionemi.in/ to participate and win exciting prizes.

#BijliOnEMI campaign was launched in April wherein customer buying air conditioners will also have the option to pay for their electricity bill on EMI. After an overwhelming response from the campaign, Bajaj Finserv also released a video on social media engaging with customers regarding their problems during summer and the reaction on the ‘Electricity bill on EMI’ proposition along with ‘AC on EMI’ by Bajaj Finserv.

In the earlier phase of #BijliOnEMI campaign, Bajaj Finance Ltd engaged 18.6 million customers in tier 1, tier 2 and metros through various digital mediums. The proposition of ‘Bijli Bill on EMI’ was widely explored by the customer driving the brand association and recall. The brand aims to continue engaging with its customers through various such initiatives on a regular basis to understand their requirements and craft the best suitable offers for them.

In this contest, customers can learn in detail about ‘Electricity bill on EMI’ proposition and calculate their indicative EMI per month basis their AC purchase. The rationale behind this contest is to understand the customer’s preference to pay their bills and help them with the best in market proposition to avoid the financial burden.