Ashish Sahni gets the Digital Marketing mandate for Groupe PSA, India

Ashish Sahni has been appointed as the Digital Marketing Head for the Peugeot Group, also known as Groupe PSA, a French company which is also the second largest automobile manufacturer in Europe. He was formerly associated with one of India’s largest automobile manufacturers, Tata Motors at the same portfolio for Passenger Vehicle Business Unit. Sahni will be operating from their Chennai office to take charge of his role as the Director- Digital Marketing, India Operations.

Sahni had joined Tata Motors in 2012 the digital Marketing head and has donned many caps within the organisation ever since. He has an extensive experience with bigger names across sectors including Jet Airways, Apollo Munich and ICICI Lombard.

Interestingly, the appointment has been masde at a time when Groupe PSA has upped its ante to expand their footprints in the Indian market by associating with the CK Birla Group to manufacture and sell cars in India.