Arati Bam joins Apple India as Marketing Lead - Education

Arati Bam who was the former marketing head at Adobe Digital Media Solutions has quit the organisation to join Apple India as Marketing Lead - Education. Bam's marketing experience spans across 16 years in the hi-tech industry that covers areas such as digital and on-ground engagement to build awareness, run media and analyst relations, pipeline creation, joint marketing with partners and executive engagement.

Prior to Adobe, she was working with software giant Novell as their Head of Marketing, India and South Asia. In the past, she has worked with Vmware,NetApp, Frost & Sullivan and IGATE.