has roped in Sidharth Malhotra, the Online fashion brand for the Youth, has roped in Bollywood star & teen heartthrob Sidharth Malhotra as its brand ambassador. Sidharth has a huge fan following and has established his stardom status with blockbusters like Student Of The Year, Hasee Toh Phasee and Ek Villain. The urbane & stylish celebrity will lend his youth appeal & popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories— ‘AS ORIGINAL’.

Talking about this association Sidharth said: “Today, all of us want to dress smart and maintain their own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at prêt prices”.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said: “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth & style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.”

AS ORIGINAL is inspired by sexy chic urban Americana lifestyle with an emphasis on design, quality and innovation. It offers premium quality and international designs at smart prices. The collection offers a wide and diverse range of merchandise across graphic tees, tops, polos, shirts, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs 399 up to Rs 1,999 and exclusively available on the brand’s e-commerce portal


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media