AdLift Bags digital media mandate for ASICS India

AdLift, a global digital marketing agency, has won the digital marketing mandate for the leading sports shoes and active wear brand ASICS. AdLift bagged the coveted contract after a multi-agency pitch. AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance as per the mandate. 

The name ASICS, which translates into “healthy soul in a healthy body,” is ruling the sportswear and equipment market since 1949.  Over the years ASICS has established itself as a benchmark of quality and innovation. ASICS products are known for high performance and technical superiority and have struck a chord with the sports enthusiasts.

The company has aggressive growth plans and is targeting the growing sportswear and accessories market in India. With the Indian youth getting increasingly inclined towards a variety of sports and just not cricket, ASICS is confident that it’s unique Rugby and Football range would be embraced by the sports aficionados.

Enthusiastic on this account win, Prashant Puri, co-founder & CEO, AdLift, said, “We are excited to have ASICS as our partner. It’s a tremendous endorsement of how we approach digital marketing. We’re looking forward to working with them on delivering excellence across all channels of digital”.

Besides ASICS, AdLift has made a mark in the digital marketing segment with a reputed clientele which includes names like ICICI Lombard, HDFC ERGO, Naukri.com, Panasonic, Walmart, PayPal, Quikr, OLX.