Adidas appoints Neelendra Singh as new General Manager for India

Neelendra Singh has been appointed to the position of General Manager of adidas for India. Neelendra will fill the position effective of May 20th, 2019, reporting to Dave Thomas, Managing Director of Emerging Markets.

Neelendra has been with adidas for over 14 years, most recently as Senior Vice President Global DTC & Franchise. He also has previous experiences as the Vice President for Retail & Franchise at adidas and Group Retail Director in South Korea. He first joined adidas in India in 2005 after working in various roles in the Indian retail teams of Orange, arcus and Shoppers Stop.

Neelendra is succeeding Dave Thomas, who has moved to a new role as adidas’ Managing Director of Emerging Markets effective April 1st, reporting to Roland Auschel Board Member responsible for Global Sales.


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