Adamantino assigns digital mandate to FruitBowl Digital

FruitBowl Digital has bagged the launch & digital duties of luxury brand Adamantino following a multi-agency pitch. Taking the win forward, the agency will now establish the brand’s online presence, including a high-flying presence on social media. Additionally, the agency will also work on the brand’s SEO, digital advertising and other integration, alongside developing and launching their website.

Adamantino’s vision revolves around the enduring power of diamonds. A new entrant in the global luxury-escapes, Adamantino offers diamond-studding services that span the entire spectrum of a luxury consumer’s lifestyle. 

On acquiring the mandate, Brijesh Solanki, Group Business Head, FruitBowl Digital, said, “We are thrilled to launch this enchanting website as we empower and encourage excellence in launching a brand. We plan to execute innovative strategies on well established social media platforms and present them in the most unique way possible. I am confident that FruitBowl will set a new benchmark and will successfully drive Adamantino's message.” 

“As a niche brand, we wanted to step into the digital sphere in a premium yet distinctive style with a holistic view. The dedication and skill FruitBowl has is something we were looking for. With a massive roster and great work to back the claim, I’m delighted to have them on-board for this prestigious launch,” said Alaukik Desai, Chief Auteur and Creative Strategist, Adamantino. 

Adamantino has roped in Hrithik Roshan as brand ambassador. 

Co-founded by Faisal Amin and Dedeepya Reddy, FruitBowl Digital was launched in 2010. The creative digital marketing agency has served more than 300 accounts, including Reliance Energy, Mumbai Metro, Adamantino, Hilton, Tata, Vadilal, Zodiac, BMW, Saint Gobain, Sansui, and more. The company has physical presence in three countries – India, USA and France.