ad:tech 2018 kicks off with focus on NextGen technology in Post Advertising Era

The 2018 edition of ad:tech New Delhi commenced its 8^th edition yesterday (March 8) at The Leela Ambience, Gurugram. Global giants, including Google, Adobe, PepsiCo, and Future Group, among other prominent brands, advertising agencies, and publishers attended the inaugural day of the summit. International presence bolstered with players from Japan, China, Israel, Russia, and the US showcased and discussed the technological innovations in the post advertising era. 

In-depth discussions highlighting What’s New and What’s Next in the Post- Advertising Era elated the first day of the summit, with brands showcasing the best practices along with next-gen practices to better connect with the end consumer. Key themes on the first day of the event included ‘The Science and Magic of Storytelling’, ‘Engagement by Technology’, ‘How Brands Grow Using Data Tech and Machine Learning’, ‘The Right Measure of Mobile – What’s New in Mobile Measurement’ and several others. 

Experts across sectors exhibited their perspective and encounters on how they function in an offered circumstance which has evolved with the technology coming into the forefront to determine an issue to enhance ROI and experience. 

Commenting on the praiseworthy showcase by players across segments, Jaswant Singh, Country MD at Comexposium India, said, “We are astounded to witness that tech that is out there, tools and facts available to the marketers today prepared for the post advertising era. The 8th edition brought together more than 90 companies from across the globe to exhibit what’s new and what’s next in the Post-Advertising Era. Over the years, ad:tech has developed as an incubator for both international brands and startups aspiring to make a significant mark in the Indian market.” 

Atin Kulkarni, Global Head, Media & Content Innovation CoE, Pepsico, in his key note session explained the magic of the insights drawn from the data and the impact it created on customer with a personalised experience. He stated that “44 per cent of consumers globally expect personalised experience”. While sharing his views on leading ad campaigns leveraging Data, Kulkarni added, “Data is unlocking the opportunity to seamlessly integrate brands into consumer’s lives.” 

Matt Bruce, General Manager, Adobe India, in his session on ‘Turbocharging Customer Experience with AI’, stated that “More than 50 per cent of the businesses are prioritising AI.” He further added, “The Post Advertising Era is all about experiences and not exposures anymore. 80 per cent of marketing executives believe that AI will revolutionise the marketing industry by 2020.” 

Day 2 of the Summit will have sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, and Hero Motor Corp, among others.

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