Ad industry takes on the challenge to stop violence against women

A joint initiative of two of India's premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

Raj Nayak, President TAC said, "We prepared a creative brief in consultation with two women's rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention."

Nakul Chopra, President AAAI, added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on April 7th. 2017. I believe it would make the Goafest very meaningful.”

The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

Keegan Pinto, National Creative Director, FCB Ulka said, "Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to better this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy."

The activity is LIVE and the deadline to send in the entries to the AAAI is February 15, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.