ABP NEWS NETWORK to celebrate cricket extravaganza with #VIRATCUP

In a country, where cricket has status of a religion, nothing is bigger than the World Cup. To celebrate this sports extravaganza, ABP News Network is all set to make cricket season even bigger and better by rolling out a unique plan that will bring World Cup action to fans in India in a way never seen before. The cricket show – ‘#ViratCup’ will drive a host of innovations and many market first programming ideas, cricket analysis and associations for the discerning viewers. The association with veteran cricketers - Kapil Dev and Virendra Sehwag as cricket experts, will make it far more exclusive than any other sporting tournament on television.

 This will be the first time that the World Cup exclusive memories of several Indian captains through the decades of cricket evolution will be broadcasted. ABP News will further revolutionize sports broadcasting by acquiring special data around cricketing statisticsfrom top global data keepers. Keeping the legacy of World cup intact, ABP will shoot special and exclusive shows in England, at the Old Trafford, Manchester where India - Pakistan match will be played. Not only this, Mr Kapil Dev will be travelling to the extraordinary stadium in London and will re - live the three decades old World Cup grandeur with the trophy.

Commenting on the campaign Mr. Avinash Pandey, CEO, ABP News Network said, “Cricket is undoubtedly more than a sport  for the people of India. With the election season getting over, ABP is all set to take the cricketing season a notch higher with exclusive and innovative content. Our association with Veterans Kapil Dev & Virender Sehwag for the #ViratCup will give our viewers a lot of confidence while watching the cricketing season.”

He further added, “ABP News is committed to provide next level excitement by analyzing every stroke played, every searing performance and every memorable moment of the World Cup in a manner never seen before, taking its coverage of the tournament to a new level.”


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