ABP News becomes the most watched video publisher on Facebook
With 23 crore video views on Facebook , ABP News has beaten Aaj Tak to become No. 1 publisher on Facebook as per the results declared by t Vidooly reports (July 2017) .
Since video is an important part of the Facebook experience , ABP News came up with a unique video strategy for FB - The first ever Facebook Live news bulletin .
Apart from being one of the preferred destination for political news with more than 3 million video views covering politics as a genre, ABP News has also been a thought leader when it comes to TV programming. Video content on Viral sach, Ghanti Bajao, Jan man and Saas Bahu aur Saazish are some examples of its exemplary programming line up.
Avinash Pandey, COO – ABP News Network says, ‘ Since Facebook viewers now watch an incredible million hours of video every day so we intend to continue delivering the most interesting news content with real time update to keep viewers ahead , thus justifying the brand tagline ‘’Aapko Rakhe Aage’’. We are excited to achieve this number and will continue to lead the charts like always. ‘
ABP digital umbrella - ABP Live is even bigger now with the increasing number of fans on FB, YouTube, Twitter thus leaving the competition well behind. There is no doubt that they are now one of the leading content destination online. ABP Live,the digital arm of ABP News Network has 8 web portals in 6 regional languages - Hindi, English, Marathi, Gujarati, Bengali and Punjabi. For news on the go,ABP News also has an award winning Mobile Application that integrates all their language sites. ABP News Network is in fact the fastest growing digital network worldwide since its inception in December 2013. Its remarkable growth can be gauged by the penetrative reach of 350 million page views and 30 unique visitors as per Google Analytics.