ABP Asmita's 'Pradhanmantri' aimed at Gujarati viewers
On the occasion of Republic day celebration, ABP News launched its Landmark series Pradhanmantri for its Gujarati viewers. This series will be aired in ABP Asmita and chronicles the history of India from 1947 to the present day. The series has 26 episodes and is telecasted daily from 10:00 PM to 11:00 PM starting January 26th, 2019. The show will be hosted by renowned Gujarati & Hindi actor, Mr. Anang Desai. The show also consists of two special episodes on the current Prime Minister, Mr. Narendra Modi that will narrate his story of becoming the Prime Minister of the largest democracy of the world and will deliberate on his current term.
Launched in July 2013, ABP News’ ‘Pradhanmantri’ was a landmark show in the history of News Television as the show showcases the actions & accounts of the Indian Prime Ministers. Initially conceptualised for 23 episodes, Pradhanmantri was extended to 26 episodes with the last episode being aired on 4 January 2014. With the highest market share & TSPV figures across a period of 6 months, the series clearly won over the hearts & minds of the people of the country. (Source: Source TAM, TG- ABC 15+, Mkt- HSM, 13 July 2013 - 4th Jan 2014 (Sat- 2200-2300 Hrs).
ABP Asmita has carved out a niche for itself offering in-depth news insights and coverage, creating top of the mind recall in Gujrati speaking markets. The channel has established itself as a clear leader offering the most authentic, unbiased and researched news content in interesting formats. It is one of the fastest growing channel in the Genre since Inception and a trusted choice of viewers during all important news/events.
Mr. Avinash Pandey, CEO, ABP News Network said, “Pradhanmantri is an Indian television political documentary with an all - new story-telling format. It is a unique attempt to present the changes in the country during the tenures of 13 prime ministers in the last 65 years of its history. Keeping in mind the Lok Sabha elections round the corner, viewer’s interest in politics and its history is at all time high across the country. Considering ABP Asmita (Gujarati channel) is known to be aggressive and innovative Gujrati channel, we are now launching this LANDMARK SERIES of Hindi for its Gujarati viewers.
He further added, “This series shows the history of independent India, with an in-depth portrayal of the issues, events & individuals who shaped our country into its transformation. It also projects the decisions taken during the PM’s stint which changed the history of Indian politics.”