AAPKA COLORS expands its distribution base in America!

AAPKA COLORS of Viacom18 Media Pvt. Ltd., a joint venture between Viacom International Inc. (NYSE: VIA and VIA.B) and TV18 has announced its partnership with Verizon FiOS TV. AAPKA COLORS launched on April 29, 2014 as part of Verizon FiOS TV’s South Asian Package on Channel No. 1750.

AAPKA COLORS will join several other top South Asian-targeted programming services – TV Asia, SET Asia, STAR India PLUS and ZEE TV – in Verizon’s South Asian programming package, which retails for $34.99. The addition of AAPKA COLORS brings a power packed programming mix from scripted series and reality shows to the biggest Bollywood blockbuster movies, award shows and special events to Verizon’s South Asian programming line-up. The network is dedicated to providing wholesome viewing for the entire family through reality programs like Mission Sapney, Fear Factor, Dancing with the Stars, and Bigg Boss.  The network also airs long running, top 

rated, scripted series such as Balika Vadhu, Uttaran, and Madhubala.  AAPKA COLORS is committed to promoting 'cohesive viewing' that encourages viewers to connect with family and friends across the globe with a blend of programming that reaches the heart of the South Asian audience.

Gaurav Gandhi, Group COO – IndiaCast, said, “We are delighted to announce the launch of AAPKA COLORS on Verizon FiOS. AAPKA COLORS has been entertaining millions of viewers around the world each night with its engaging content and now Verizon customers will get a chance to be entertained and delighted by the biggest dramas, reality shows and movies on the channel. AAPKA COLORS is a household name in every South Asian home in the country and this deal with Verizon FiOS bridges a critical gap we had in our distribution to reach our audiences.”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media