Aaj Tak's new ad highlights the importance of credibility over sensationalism

As part of the on-going #AajTakSabseTez campaign, Aaj Tak today launched the second film of the series. The film, titled ‘Achaar Gully’, highlights how Aaj Tak does not conform to the growing trend of spicing up news. The metaphorical marketplace shown is a grim reminder of the state of the news industry in general.

Conceptualised and directed by the widely acclaimed writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film, ‘Sach Ka Band’, brought to light the exaggeration of events while presenting to the audience.

Watch the film:

Checkout the campaign gallary here

In a release issued, the Hindi News channel from the India Today Group, said, “Being the most watched and trusted News Channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.”

What else is a society if not a vibrant conversation in progress? These films, while depicting Aaj Tak’s relentless pursuit to always side with the truth, are equally sure to put a smile on the viewer’s face.