AAAI prowess Media Strategy in the Digital Age Workshop

Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative today announced a One-day workshop ‘‘Media Strategy in the Digital Age” scheduled for 22nd September 2017 in Mumbai at the AAAI’s Training Centre at Lower Parel.  This workshop will be helmed by Media Veteran Shripad Kulkarni, Managing Director, Vizeum India.

With the digital disruption, which is underway, all in non-media functions of advertising have a lot to catch up. Approach to media strategy, creative units or crafting the communication strategy are obviously directly impacted. However, it also affects consumer behaviour, decision journey, and attitudes to advertising, content and loyalty programmes and hence drives a fundamental change with far reaching ramifications.

With the segregation of Media and Creative, Client Servicing Managers are detached from happenings in media. Gone are the days of access to hard & soft media and market data that a Client Service Manager would have. This further distances Client Servicing Managers from the media revolution and its impliacations.

 This workshop is an attempt to bridge that gap.

The one-day workshop would take stock of the changing landscape i.e. what has changed and what will change and will cover basic media concepts; Digital media concepts; approach to media in the new milieu; a new construct for media strategy; basics of New age tools and digital strategy and aligning creative approach to different digital media messaging.

About the Faculty

With over 30 years of professional exposure in the Media industry, Shripad Kulkarni has handled every aspect of the advertising media. He holds a Masters Degree in Statistics from Mumbai University, an MBA from JBIMS, and is a certified O.R specialist

During his tenure with agencies like Contract, Clarion and O&M, and now in Dentsu Aegis Network, he has handled a wide spectrum of renowned brands covering the entire gamut of product categories in various Lifecycle stages. He went on to establish his own media training and consultancy company. He later joined Carat India as COO. In 2007, he set up Percept Media. He now heads Vizeum, Asia’s fastest growing media agency of Dentsu Aegis Network, India’s no. 2 Agency Network.

Shripad is a renowned trainer and has conducted over 200 workshops in Media Planning, Media Buying as well as Ad Sales. He regularly teaches management students and has also advised many media in Strategy, Content and Ad Sales.


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