A splash of Sridevi’s MOM across Zee TV’s Primetime Tonight

In an innovative marketing move, Bollywood actress Sridevi will be seen tonight making a splash across Zee TV’s primetime shows where she will be having special interactions with the mothers from each show. Sridevi will be seen having conversations with Tejaswini’s mother from Aisi Deewangi … Dekhi Nahin Kahi at 7:30 PM, Kanta Chachi of Zindagi Ki Mehek at 8 PM, Naren’s mother in Piyaa Albela at 8:30 PM, Pragya’s mother Sarla in Kumkum Bhagya at 9 PM, Rani’s mother Sumitra in Ek Tha Raja Ek Thi Rani at 9:30 PM and Jaanhavi of Woh … Apna Sa at 10 PM. 

Sridevi’s 300^th and this year’s most awaited film, Zee Studios & Boney Kapoor’s MOM, is set to hit the cinema screens on July 7^th. 

The core theme of the film, which is all about a mother building a strong bond with her daughter, has been seamlessly integrated across all ZEE TV primetime fiction shows.